Everything that rises must converge study guide :: essays research papers

Everything That Rises Must Converge by Flannery O’Connor Plot Structure – I felt that most of the exposition took place in the beginning of the first page. For the rest of the story there was mostly rising action. Then, I felt that the climax came when Julian sees his mother crumple to the ground. The falling action and resolution are packaged together in the last couple paragraphs. Character Terms:   Ã‚  Ã‚  Ã‚  Ã‚  Julian – Protagonist, Round, Dynamic   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Julian’s Mother – Antagonist, Round, Static   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Woman on Bus – Foil Character, Flat, Static Characterization: Most of the characterization is indirect. We learn about these characters mostly by their action and their dialogue. However, there is some direct characterization when the narrator tells us of what has shaped the mother into what she is today. Point of View - Third Person Omniscient Irony – The is situational irony in that Julian acts the way he does to spite his mother and he is glad to see her get â€Å"taught a lesson,† but actually this is what kills her. Setting – The setting definitely played a role in this story. It is referenced to a few times throughout the story when the mother is telling Julian how fortunate he is to live in the neighborhood they do. We can also tell that this is an area where racial tension is still high among some of the people. The time that the story takes place is also very important because it is around the time of desegregation. Symbolism – The Green Hat in the story symbolized the equality of the two women. Themes –   Ã‚  Ã‚  Ã‚  Ã‚  The struggle with the younger generation vs. the older generation   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The issue of dealing with the conformities of society   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Feeling regret after the loss of a loved one. Important Quotes – Pg. 348 â€Å"Help, help!’ he shouted, but his voice was thin, scarcely a thread of sound. The lights drifted farther away the faster he ran and his feet moved numbly as if they carried him nowhere.

MAC Brand Analysis Essay

1.0 Introduction The cosmetic industry is very competitive industry where product benefits and brand image are keys to success. The purpose of this report is to present an analysis of the brand M.A.C and its product lipstick with focus on T-C-B and I-D-U analysis, a clear positioning statement and target audience (s) including brand loyalty categories. The purpose at the end of this assignment is to have an understanding of what objective M.A.C needs to focus on for a creative strategy in the second part of this assignment. 2.0 Brand & Product Description The type of product selected for the positioning exercise is lipstick; the specific brand selected is M.A.C cosmetics owned by Estlee Lauder Corporation. It is noted that â€Å"lipstick† is a product description and is not owed but the company thus demonstrating M.A.C is one brand corporation. To determine if M.A.C has a strong market positioning within the women’s cosmetic industry particularly with their lipstick product both secondary research (trade publications) and individual â€Å"depth† interviews were conduct (see Appendix A ), and will be used for evaluation and conclusion. 3.0 Analysis The tools/models used for determining M.A.C’s market position were T.C.B & IDU models. The T-C-B model was used as a baseline for a serious of questions to guide a particular set of respondents that M.A.C caters for and is aiming to achieve a strong market position in this select category. 3.1 T-C-B 3.1.1 The Target Customer (T) Positioning The primary target demographic for any brand of lipstick is female. The types of consumers that are interested in bold colour selection, wanting to feel sexy and fashionable and want a lipstick that fit into their own personal style are M.A.C’s target audience. Thus the respondents used for this analysis are young fashionable conscious individual who seeking a look without compromising on the fashion trends. 3.1.2 The Category need (C) Positioning There are many needs that the product lipstick needs to satisfy to the consumer. The general needs that all lipstick must fill are coverage or â€Å"staying power† and hydration (lips not drying out) this was concluded form appendix A. The needs that M.A.C lipstick specifically fills can be divided into physical needs and the emotional needs. The most important physical needs as identify by â€Å"in-depth interviews† were a good range of colours and appealing packaging. The most important emotional needs stated through in depth interviews were the social and individual needs. 3.1.3 Benefits (B) Positioning To conclude that the following Key benefits were important to M.A.C target audience and the company and fill the category needs were drawn from the various responses from the in-depth interviews. These benefits are a â€Å"way in† to increase and maintain the target market (T). M.A.C fills the physical need being the large range of colours of lipstick by having the largest range of lipstick colours with 136 shades in their permanent collection not including the releases of new limited every few week. Compare to Bobbi Brown have only 36 shades in their permanent collection and Chanel which has 67 shades this was discovered through secondary research and by confirming this with in-depth interviews.When comparing the pictures of various packaging of different brands of lipstick in the in-depth interviews stimuli used to help identify benefits of the lipstick category to understand the various competing it was concluded that M.A.C packaging as describe by the respondents as simple , plastic/glass, eye-catching, chic, stylish and high product. Social needs is satisfied by belonging to a group. M.A.C associates itself with fashion, prestige beauty and youth culture and markets their product through testimonials and word of mouth via fashion shows and celebrities. Consumers who use M.A.C lipstick are â€Å"automatically† introduced to the M.A.C culture and their social need is satisfied. The need of individual is the biggest focus of M.A.C lipstick. An individual may have a need for self-expression and this is expressed by fashion and style. M.A.C realised that it could satisfy this need by simple product packaging made of plastic or glass; products have straight forward names and trend setting colours. 3.2 I-D-U Analysis 3.2.1 Central versus differentiated benefit positioning M.A.C lipstick adopts differentiated positioning on at least one important benefit. For instance M.A.C is functionally different bright range of colours and its target user is â€Å"individualists who express through fashion†. Rather than central positioning as the women’s industry is so competitive and to be successful M.A.C lipstick positioning will deliver better results for the corporation. As M.A.C lipstick is not seen as the consumer as â€Å"best of its kind† through in-depth interviews. 3.2.2 Emphasized benefit: Instinctual, archetypal, emotional or rational The benefit to be emphasized as the key benefit of M.A.C lipstick is the large range of colours to select from. This is emphasized as an both a functional benefit and emotional benefit proposition and uses type 2 of emotion. As M.A.C lipstick uses the strong appeal of being fashionable and sexy with a large range of colours to choose from as a transformational positive ending motivating emotion as evidence by the in-depth interviews. 3.2.3 Entry-tickets benefits The benefits what the consumer expects for M.A.C is to have a large range of colour for being a lipstick product category. However the consumers of M.A.C lipstick are told that M.A.C lipstick have the biggest range of colours through the professional make-up artist as employees through the M.A.C social network (twitter, Facebook) It was concluded that M.A.C lip colour range is the key benefit that make M.A.C should focus on promoting to the target consumer as it is the closes to the â€Å"ideal brand in that benefit when comparing 5 other brands. M.A.C clear delivery of the range of lip colours and their uniqueness set them apart from other brand. 4.0 Positioning Statement & Target audience 4.1 Positioning statement Determine the positioning statement for M.A.C from the TCB and IDU analysis the findings from the brand analysis are the following; The competitors of M.A.C are not just the leaders in women’s cosmetics lipstick but range from all companies that have a stake in the cosmetics industry. A perceptual map was devised from the in-depth interviews for an easy diagram showed all the competitors. (Appendix) These are all the competitors that must be taken into consideration when developing the positioning statement. Using the Rossiter-Percy-Bellman Grid it is establish that the product is acceptable in the low involvement, transformational sector this was further confirmed with the in-depth interviews. The attribute that were important to the consumers when evaluating the product of women’s lipstick these were discovered as; fashionable, sexy, range of colours, smoothness, staying power and hydration these where then rank or delivery and uniqueness by the top 5 main competitors and no-brand as all the other competitors see appendix B and C. Based on the IDU analysis and consumer research see appendix A, B &C it was determined how each competitor is positioned in the vision of the consumer. The top two main competitors of M.A.C were to be considered as Chanel and Bobbi Brown based on both higher end pricing and a large colour option pallet and are to be consider the leaders in the women’s cosmetics:- lipstick industry. So M.A.C needs to offer the consumer something very unique in the positioning statement to have brand differentiation to increase and maintain the target market. The various factors that distinguish the M.A.C consumer and their lifestyle, their purchase motivations and their different attributes that are important to them were concluded from the research (Appendix A). The positioning statement:- M.A.C is the women’s cosmetic brand that provides consumers lipstick to women who are 18-30 and belongs to the socioeconomic class of middle-high (T), M.A.C lipstick satisfies the need of self-expression in every women to be fashion forward and be accepted in the M.A.C culture (C) M.A.C’s benefit intention is to have the largest selection of lip colours, the most fashion forward of its kind in the industry and be artistic and creative for all women. (B) M.A.C needs to constantly work on their positioning statement to increase their brand market share via T-C-B & I-D-U brand analysis by doing this the company can always increase the perceived delivery of the M.A.C lipstick. 4.2 Target audience The target audience should be broadly described as 18-35 female in the middle-high social economic class. These are the follow segments that M.A.C is enter in with their differentiation marketing. M.A.C divides the market of their lipstick product into demographic segmentation being female and a specific age group because over 90% of their users belong in this specific category. However the product is not limited to this demographic segmentation. M.A.C furthermore divides the market on the basis of personality being fashion forward, artistic and creative which is a form of psychographic segmentation. The buying situations in which target market purchase M.A.C lipstick (that were discovered form in-depth interviews) where; outlets both direct through online shopping and in-store department store (David Jones), benefits sought as in the large colour range M.A.C product provides.. The consumers of M.A.C lipstick are brand loyals, however they can be routinized favourable brand switchers as well this is due to the positioning of M.A.C lipstick in the Rossiter-Percy-Bellman grid.

The Importance Of Reducing The Intensity Of A Sonic Boom

Shawn Merrick-Miller Ryan Cilsick Science Research 12/20/16 The importance of reducing the intensity of a sonic boom is essential to making supersonic flight a possibility for passenger aircraft over land. Currently, supersonic flight over land in the US is prohibited by the FAA due to the annoyance associated with the sonicboom to people (observers) on the ground. The advancement of sonic boom reduction could lead to the advancement in the way we travel around the world with amazing speeds. Speeds up to mach 3.3 at 88,000ft (That s nearly 17 miles!) can be achieved in an SR-71 Blackbird, that keep in mind, it was made and introduced in 1966. 50 years later, we have the ability to transport people vast distances and at high speeds safely, but we don’t. Why not? Getting up to speed is not the issue in this circumstance, the issue is doing it quietly. It can be said that this problem can be eliminated by making a suborbital transport aircraft, which could be very beneficial, but will still create a sonic boom, and will still, annoy peopl e. At a higher price. Supersonic flight was pioneered by the air force in 1947, when Chuck Yeager became the first man to break the sound barrier. Shortly after, supersonic aircraft research was started. â€Å"Supersonic cruising aircraft did not begin until the mid-1950 s. Research on such aircraft had its origins in the United States in the work which was begun in 1954 or 1955 in support of the Air Force XB-70Show MoreRelatedCase Study148348 Words   |  594 Pagesadvanced level work assignments are specifically designed to test readers’ in-depth understanding of issues and/or ability to use them in a project situation. Where the relationship between strategy and the separate business functions is of primary importance, group work (preferably with cross-functional teams) could be very helpful. This could be for work on the case studies, in-company work or business simulations. †¢ †¢ 3.2 Level of participant The purpose of a strategy course is likely toRead MoreTeaching Notes Robert Grant - Strategy 4th Edition51665 Words   |  207 Pages Industry Analysis: Introduction The ï ¬ rst major component of the course looks at how we can understand and identify the sources of proï ¬ t in the external environment of the ï ¬ rm. Our focus is on how industry structure determines the nature and intensity of competition and the level of industry proï ¬ tability. This analysis is then used to formulate strategies to increase industry proï ¬ tability. Reading: Case: Grant, Chap. 3 The US Airline Industry in 2002 Discussion questions: 1. How has the USRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pageswhat it would entail and affect the freedoms they had enjoyed, and that of their families. For example, would they need bodyguards? How about the paparazzi? And their employees who would become instant millionaires, how would this affect their intensity and focus? And would they even stay with Google, or go out on their own? (We know that many left to start their own enterprises.) In early 2004, the employees were quietly told that the company was going to file a public offering. And thousands

Analysis Of The Story Of Susette Kelo - 1737 Words

Ricardo Norris 9/17/14 Period 4B A.P. Government I. Introduction A. The story of Susette Kelo 1. Property denounced by city authorities 2. Longing to redevelop zone with pricey townhouses, shopping centers and an extensive lodging 3. Preeminent Court maintained the city s decision making a) Property could be seized for open utilization b) Property could be seized for monetary advancement in troubled groups B. What could anyone do about it? II. Why â€Å"federalism† matters A. Reaction to the Kelo decision and other examples of tension and variation in policy-making 1. Grassroots lobbying campaigns 2. Thirty-four states tightened laws to make seizures more difficult 3. Half of the states have a minimum wage standard that is higher†¦show more content†¦Governmental structure and assessment A. Structure and examples 1. Definition: political framework with nearby administrative units, notwithstanding national ones,that can settle on last choices 2. Illustrations of national governments: Canada, India, and Germany 3. Illustrations of unitary governments: France, Great Britain, and Italy 4. Exceptional security of subnational governments in elected framework is the consequence of a) Constitution of nation b) Habits, inclination, and manners of natives c) Distribution of political power in the public arena 5. National government to a great extent does not oversee people specifically yet gets states to do so in keeping with national approach B. Good or bad? 1. Disagreement about obligation regarding specific capacities can have critical results a) Hurricanes Katrina and Rita prompted battling between government, state and neighborhood authorities b) First-responders and catastrophe help laborers were nongovernmental, volunteers c) Some administration organizations made conveyance of help harder 2. Negative perspectives: piece advance and ensure effective nearby diversions a) Laski: states noxious and parasitic b) Riker: propagation of prejudice 3. Positive perspective: Elazar: quality, adaptability, and freedom 4.

Multicultural Education int the United States - 1665 Words

The world is made up of many different types of people, each one having his or her cultural background. Over the years, the United States has become increasingly populated with cultural diversity. This influx has prompted school administrators to recognize the need to incorporate multicultural programs into their school environment including classroom settings, school wide activities, and curriculum as it becomes more evident that the benefits of teaching cultural diversity within the school setting will positively influence our communities, and ultimately the entire nation’s future. The purpose of this paper is to share the pros and cons of multicultural education in the classroom. Additionally, I will express my views compared to those†¦show more content†¦It is grounded in ideals of social justice and equity, critical pedagogy, and a dedication to providing educational experiences in which all students reach their full potentials as socially and culturally aware an d responsive citizens (Ford, 2014). Educators share an understanding that school aged children need a program that provides an education that discourages racial injustices and encourages respect of individual cultures, and overall positive accord among everyone. According to Manning Baruth (2009), multicultural education programs instill in learners, during their crucial developmental years, a sense of responsibility to work toward the democratic ideals of justice, equality, and democracy. Research into multicultural education proves there is still great debate on the subject. Some school administrators support the program and seek effective and inclusive ways of incorporating it into their school programs by developing multicultural programs and activities that encourage the entire school to participate. Furthermore, school leaders advise teachers and stress the importance of utilizing multicultural education when preparing lesson plans and classroom activities. The overall view s eems to be that there is a need for cultural diversity teaching throughout the education process in its entirety, whether one is a physical education teacher, a social studies teacher, or a math teacher. However, there is still great debate expressingShow MoreRelatedThe Issues Of Measuring Intelligence1694 Words   |  7 Pagesparticular standard measure of conducting these studies. In education, the assertion that black children have poor language skills because of poor childhood backgrounds as a result of the ghetto effect does not hold water. 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Final Nerrative Essay Free Essays

He became difficult and refused to listen to Our mother. He would stroll the the streets all night and routinely come back home with items we suspect were stolen. My parents had always pondered upon and discussed the consequences of leaving us alone, without the guidance and support of both a mother and father. We will write a custom essay sample on Final Nerrative Essay or any similar topic only for you Order Now But because of our financial situation, my father needed to make the sacrifice. We all needed to sacrifice something. Subsequently, the behavior of my brother got worse over time and finally hit rock bottom one cold night. One Friday night approximately at 9 p. . , I was returning from school, about a block away from my house, I spotted a group of kids beating up a person. As I got closer, I recognized the unconscious body of my brother. Me being only 13 at the time, I launched myself with the greatest possible might at these bullies, which were in their twenties. Recall about 20 seconds of the fight, as I was getting stomped in my face, lying on the wet ground. To this day, I can still smell the dirt, water, blood, and leaves of that particular bush that grows around the rivers in that region of Mexico. The next day woke up in a hospital, and my first thought was about my brother. Was he well? Where was he? I ignored my head covered in bandages and the pain of my broken arm. Not even the fact that my dad flew from Los Angles and was there by my side. My heart began to fill with anger towards the man beside me, for failing to be there for us, and leaving his wife and children alone for months. When the nurse finally rolled my brother in on a squeaky hospital bed into the room, the whole family burst into tears the moment my brother and I embraced. Those were the tears of enormous relief that we were both alive. Up to this day, it has been the only time I have seen my dad cry. That day, all of us cried as a family in that cold blue pine smelling hospital room. During the following weeks of our recovery our father stayed in Mexico with us. About 3 weeks after this ordeal, we went back with the local police to the area where my brother and were attacked. The eerie feeling embraced us, as we walked down the block to that area. I will never forget the look on my father’s face, as he looked at the scattered broken branches and our blood on he concrete floor, where we laid that night. For my father, the realization of his sons coming close to losing their lives finally struck him, he broke down. The police never found out what gang was responsible for the attack; though, still have a feeling that my brother knew some of them, but I never pushed the issue upon him after that. My parents discussed the option of sending my brother to a military school for kids who are on the wrong path in life, but a funny thing occurred. Once my father was with us fulfillment, my brother Joe completely changed, it was as a light bulb went off. Never again he got into trouble. For the sake of the family, my parents made a decision to move back to California. We sold our house in Mexico and within months, the whole family moved back to Los Angles. My brother continued to behave, as he confidently found his positive path. It ultimately took the presence of my father to turn him around. Frequently hear arguments in single parent households, that a father is not needed for happiness and stability in the family. In some instances that might be true, however, when it comes to our family, our father is the glue hat has kept us together to this day. How to cite Final Nerrative Essay, Essays

Time to Rethink the Portfolio free essay sample

Summary statement of the problem: Church Dwight Co. Inc. is a 160 years old company that has been working to build a market share on a brand name that is rarely associated with its name. In spite of having this status in the eye of consumers its product can still be found among several consumer products in 95% of all U. S. households. Because of its rapid growth brought by its several acquisitions it is now facing new challenges. It must now rationalize the firms expanded consumer products portfolio of 80 brands into the existing corporate structure while continuously seeking new opportunity for growth. Another issue that is evident is how will the company’s small size be able to compete for market share with its giant competitors both domestic and international market. 2. Summary statement of the recommended solution: The issues that the Church Dwight Corporation face is not an easy task for its board and management. We will write a custom essay sample on Time to Rethink the Portfolio or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The expanded consumer products should contribute to the continuous and steady growth of the company by retaining products that generates more revenues. Penetrating international market and removing barriers such as transportation cost will gain a competitive edge against the giant players in the market. The Church Dwight Corporation a was founded 160 years ago and became the world’s largest producer and marketer of sodium bicarbonate-based products in United States. Although its name was not popular one, its products can be found in variety of consumer products 95% of all U. S. households (Wheelen Hunger, pp. 35-2). The injection of key decision makers with extensive marketing experience abroad would be the key in penetrating the global market. This weakness would become its strength if the right people will be handling it. Right key personnel will surely make a better decision for the success of the company. International market could be jungle for company who has no experience but having somebody to handle wild encounters would be a key to its survival. The consumer products will surely be here to stay for the need of the consumer is endless. Therefore the fight for market share will always be present. The strength of Church Dwight will be continuously challenged all through out by newcomers. They should always be ahead all the time. Environmental issues will also be a major factor for them. Comply with existing environmental bill while promoting its products is a very good strategy. Nothing is more important in the mind of the consumer if you can show the usefulness of your product while taking care or the environment where he lives in. This is the same as hitting two birds as one.